How We Sell Your Home

To get your home sold quickly in today's competitive real estate market, I offer a variety of effective tools tailored to promote your home and its unique features to the buying public. This is how I will help you sell your home:

• Chicago Tribune, Daily Herald, Harmon Homes magazine, Rockfrod Register Star, Elgin Courier News, Kane County Chronicle, Barrington Courier, Buffalo Grove Countryside, and much more.
• We invest heavily on the internet to market your property. Realtor.com, Moving.com, Daily Herald.com, Chicago Sun-Times.com, Luxury Portfolio.com, MSN AOL.com, Trulia.com, and over 700 other sites.
• Developing a flyer/brochure highlighting the features and benefits of your home.
• Full Color Just Listed/Just Sold Postcards sent to your Neighbors.
• A 24-Hour Hotline Number on Yard Sign narrating your Home's Features.
• Professionally Photographed Virtual Tour of your home at least 10 Photos & 5 Panoramics.
• Nationwide/International home search on every member website. Someone looking for a home in Illinois from one of our Leading Real Estate Companies of the World member websites will be taken directly to our website. This means your home will be marketed on 650+ additional websites around the country and around the world.
• Broker's Tour - Open House
• A Flayer Box on Yard Sign
• Your Home is Featured on Starck Television show on "This Week in Real Estate" on Sundays at 8:30 a.m., UPN50.
• To protect your biggest investment I offer you Home Warranty or a Home Inspection Plan your choice.

The following are 9-steps to helping you sell your home quickly:

1. ANALYSIS: The critical element is to correctly predict the price that your home is worth in current market conditions. When the expected value of your home is wrong, you're asking for trouble right from the start. The typical problem is that a home is priced too high for the market. This is the case for the majority of homes currently for sale. It is either the fault of the agent, the seller or both. You decide.
2. MULTIPLE LISTING SERVICE WORDS AND PRICE: The data entered into the Multiple Listing System computer will affect the number of times your home's information appears in other agents' searches of properties to consider. It will also determine whether your home will be shown to a prospective buyer. Carefully review the words and the price.
3. TRAFFIC: A home needs at least three or four showings weekly in order to confirm that it is "in tune" with the market. If few agents call to show your home, the problem is certainly in steps 1 or 2 above.
4. REMEMBERING: It’s important that the buyer is able to remember your home. The brochure he or she has picked up in your home will help. It is critical at this stage for the buyer to rank your home among the best of the 30, 40 or 50 he or she has seen and to keep it under active consideration. Be sure your home's brochure is well prepared.
5. RETURN FOR A SECOND VISIT: If the buyer decides to return for a second visit, either he or she has forgotten some detail or, more likely, your home is on his or her "short list." It’s most important to alert your agent promptly and to put your home's best foot forward at such a critical time.
6. THE OFFER: When you receive a written offer, your home is almost sold. At this point, most buyers have decided your home is the one. But be careful: many will have a second choice and a good buyer’s agent will not forget to mention this when the contract is presented.
7. AGREEMENT: Assuming you have a serious buyer and you have avoided an emotional confrontation, you will come to an agreement. What is said during negotiations is often less important than how it is said. What is not said can be critical.
8. REMOVAL OF CONTINGENCIES: Although you can hit a bump or two at this stage, they normally are not fatal. Possible problems that can surface very late in the game are a low appraisal or lack of loan approval. While these are serious problems indeed, especially in the week or two before settlement, they can usually be resolved with the help of experienced agents.
9. FINAL INSPECTION AND SETTLEMENT: When you get to the settlement table, the only issue remaining is usually the result of the buyer's final inspection. Any findings are customarily minor. At this point significant problems are unthinkable, so relax and keep signing.